Recently, I attended the Pivot Conference in NYC. One of the first of its kind, Pivot focused on Social Media and Millennials. Some of the speakers were David Kirkpatrick, author of The Facebook Effect, Ariana Huffington, and Douglas Rushkoff. Along with many other panelists and speakers from the Start-up, Advertising, and Social Media world. A great surprise was Korean producer, JY Park who helped create the Wondergirls, who are fast becoming an international sensation.
The message of the conference was to focus on listening, brand authenticity, curating, and connecting. In general, this conference was a statement that Social Media is growing as an industry. We are starting to see companies like AppSavvy and SocialSmack that are catering to the social needs of clients. For those of us working in the industry and looking to help it grow these are great signs.
Friend, Follow, Find