Last weekend, 14 cities across the world exchanged nightlife! The Smirnoff sponsored event was unique in its scope and reach. Promoted primarily through Social Media, I first read about the event on Toronto’s blogger-about- town, Casie Stewart’s site.
Toronto traded nightlife with Mumbai, India, and this ment there were henna tattoos, pashmina scarfs, a Mumbai based band, and Indian inspired vodka cocktails.
What I really liked about this event is how they used social media. Not only did they use it to promote the party but they encouraged guests to tweet and update their FB status right from the party by having a Connect lounge with computers ready to be used. This is inline with a post I read this morning about “those who go and those who know“. I love seeing social media connected with a live event and think we are going to be seeing more and more of these ‘Connected Events’. Personally, sign me up to work these projects!

Me and Dahlia at the Smirnoff Nightlife Exchange Project