Made my (usually) yearly trek to the U.S. Open, which I can say is probably one of my favorite sporting events. This year, I attended on the second afternoon of the grand slam.
Inside Arthur Ashe for Ana Ivanovic’s first round match.
I had my iPad in tow and was definitely able to make use of U.S. Open iPad app. Actually, my dad probably made more use of it then I did. He really appreciated being able to check the scores and see who was playing next. I think he just wanted to play with my iPad. I was a little worried I wasn’t going to get it back!
However, one friend and U.S. Open ballhawk (more on that in the next post) noted that it would be nice if the app told you which in-progress matches were close. Then fans at the tournament could know which courts to make a made dash for!
There were also some great interactive elements at the tournament. American Express had a whole interactive experience that allowed you to follow your favorite players and keep track of how they were doing. Each day you could update your player cards at the American Express area.
My Interactive Player card.
Its nice to see more and more interactive and experiential advertising. I’m in favor of how it brings interactive technology and ideas to mainstream audiences. Although, I would say that they could be even more innovative and take more risks, again more on that in my next post.
Friend, Follow, Find